About Whitewing

Whitewing ties in with my faith and my hobby for bird and wildlife photography. The precious stone, Lapis Lazuli, works with my favoured colour giving the whole blue spectrum to choose from; its properties have a personal meaning and represent Honour, Spirit, Wisdom and Truth; four characteristics I totally believe in.

I am a credible, award-winning Recruiter who, spent the first 10 years of my career on stage as a professional entertainer. I sang, danced and laughed my way around the UK and Europe, learning to engage with people. I still sing & compare and host corporate events; it’s in my blood.

In 1992, having never quite made the West End, I returned to the UK and used my skills to join the recruitment industry as a Permanent Vacancy Recruitment Consultant. I spent 15 years with Spring Personnel, gaining promotion to Branch Manager to Regional Manager, followed by Training Manager; training consultants across the UK in groups and on a 1-2-1 basis, teaching 360-degree Recruitment processes.

In 1998, on the cusp of our first child, I returned home to York and built a team of 11 amazing staff in a £3 million turnover operation. We won prestigious contracts with Terry’s of York, Network Rail, Goldenfry Foods and many SME clients that were the backbone of the business, in both the manufacturing and the service industry. This led to a variety of awards and recognition, not just for me, but also my team.

In February 2007, I co-founded mpeople Recruitment. In our first year, we topped £1 million turnover. mpeople thrives to this day. My team and I continued to win awards.

In April 2018, I established Whitewing Recruitment & Training Services Limited; independently branching out to continue my fantastic life journey that is recruitment. It is a privilege to recruit amazing people and support successful businesses.

I could have drained Craig of his knowledge and expertise over a week. Very well presented, fun with an easy stage by stage understanding of gaining trust and how to develop that to advocacy.
Abi R, Recruitment Consultant
Craig meets all of his candidates and is very thorough in his interviewing, getting to know you personally and your needs. I look forward to using his services as a client, with a full understanding of what the candidate selection process is, robust and thorough; no stone is left unturned.
John P – Head of Finance – Manufacturing
Fantastic service! I applied for a job using Whitewing Recruitment Agency with Craig who was absolutely amazing went above and beyond to help me find work. Lovely, friendly, genuine guy who was just a phone call away for advice and full of good interview tips and knowledge. I got the job easy with his help! Would recommend to anyone.
Charlotte D - Candidate
I have worked with Craig over a number of years and trust him to source candidates suitable for my requirements. He has always been thorough and professional, and I would have no hesitation in recommending him to others.
Nicola H - Operations Coordinator – HR and Administration
I was introduced to Craig through a mutual contact and ever since the first conversation, I knew that he was unlike any other recruiter I had worked with. As a seasoned HR professional, that is a lot! Not only is Craig extremely professional, but he is also honest, down to earth, and most importantly, human. Our interactions were a joy and his belief in my ability was unwavering. This makes all the difference when you are looking for THE new role. Rather than treating you like just another candidate (like many recruiters), Craig really gets to know you. He coaches you to bring out your best self and lifts your character off the paper CV, bringing it to life for the candidate and the prospective business. He puts people first, working hard to make sure that the candidate and the business fit well for the long term, which again is refreshing. If there are concerns, they will be discussed because there is an intrinsic understanding that careers and businesses count on him to get it right, a responsibility he holds in the highest regard. Craig takes time to get to know people and Companies, talking them both through what to expect and getting the match right. From both a candidate and client side this level of service is invaluable. I have nothing but praise for Craig and Whitewing Recruitment. I think the biggest testament is that I would not hesitate to recommend him to anybody or any business, in fact I hope to work with him as a business client in the future.
Sophie S - HR Manager Electronics Manufacturing
Craig was pivotal in rebuilding my confidence and supported me thoroughly throughout the whole process and thereafter.  He has a wealth of experience and his jovial character but professional manner really brings out the best in you.
Emma M - Sales Executive
I attended a Sales day training course with some trepidation as I wasn’t overly successful on the phone and nervous. I gave the course 5 / 5 run by Craig. He put the confidence back in me to overcome objection. By doing so helped me understand that people are people, some are rude; get rid of those and some are helpful and want to work with me; keep those.  Not every call will produce a result but celebrate each result however small. My only concern is that this was a one-day course and I could have drained Craig of his knowledge and expertise over a week. Very well presented, fun with an easy stage by stage understanding of gaining trust and how to develop that to advocacy.
Abi R, Recruitment Consultant
Craig, it was a pleasure and probably the best experience of speaking to a recruitment advisor I have had. It was nice to actually discuss my works history in full with someone rather than just throw job specs at me so- thank you!
Kim T
20 August 2018 To Whom it May Concern RE: Craig Storton – Recruiter I have worked with Craig over a number of years and trust him to source candidates suitable for my requirements. He has always been thorough and professional, and I would have no hesitation in recommending him to others. Yours sincerely Nicola H – Operations Coordinator – HR and Administration
Nicola H - Operations Coordinator – HR and Administration
I had used Craig for recruitment in my previous company and trusted his expertise, and within a day I had three excellent candidates to telephone interview, two of whom I took to full interview and one offered.
Nikki P - Nursery Services
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